Real-Time Information is Priceless


Traffic is fluid. Drivers act and react to everything on the road instantaneously. The whole reason to publish the current traffic situation is to give them more time to react, thus saving them time and effort.

  • Normal patterns can be drastically altered by a single stall or mistimed signal pattern
  • Consumers value real-time traffic data for instant routing and incident notifications
  • Historical averages and delayed reporting from probe sources aren’t a main source of data
  • Our “real-time” driving data is actually real-time
  • Drivers can react en route to changing circumstances
  • What happens on one road often affects all the surrounding roads

By publishing better content at faster speeds, companies and consumers can get the most up-to-date driving information at the touch of a finger.