Traffic is fluid. Drivers act and react to everything on the road instantaneously. The whole reason to publish the current traffic situation is to give them more time to react, thus saving them time and effort.
Normal patterns can be drastically altered by a single stall or mistimed signal pattern
Consumers value real-time traffic data for instant routing and incident notifications
Historical averages and delayed reporting from probe sources aren’t a main source of data
Our “real-time” driving data is actually real-time
Drivers can react en route to changing circumstances
What happens on one road often affects all the surrounding roads
By publishing better content at faster speeds, companies and consumers can get the most up-to-date driving information at the touch of a finger.